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Apple today has shared a new advertisement for the iPhone X on YouTube. The ad focuses on the device’s Portrait Mode selfie feature and features narration from Muhammad Ali… The video specifically highlights Portrait Lighting, which applies lighting effects to your image. The ad is simple in nature, simply jumping between a slew of Portrait Lighting selfies. Backing up the video is a speech from Muhammad Ali, taken from his speech widely known as “I Am the Double Greatest....

Earlier today, the folks at iFixit put Apple’s latest $329 iPad through the teardown process, noting of its similarities to the iPad Air 1. The repair team also, however, expressed doubts as to Apple’s claim that the device’s screen was brighter than that of previous generations. Now, however, the iFixit team has put the new iPad through additional tests to further confirm or refute Apple’s brightness claim… iFixit stated this evening on Twitter that after more tests, it can say that the new $329 iPad features a display that is 44 percent brighter than the iPad Air 1....

An app platform where truly everyone was treated the same is simply unrealistic. Of course, Apple will always have to try and accommodate the needs of the most popular apps on its devices with technical support, elevated App Review processes and the like. Apple should be truthful about that reality. Having Tim Cook say that everyone is treated equally when it is clearly not the case is not a good look....

Following the announcement of the LTE Apple Watch earlier today, Apple is sharing more detailed information on battery life. While it still touts that the Apple Watch Series 3 gets 18 hours of battery life, there are some contingencies to that when LTE is in use… On its Battery Information webpage, Apple breaks down its testing process, as it has done for every iteration of the Apple Watch: This year, the addition of LTE brings new testing information to the table....

Apple today shared an updated official aerial shot of its under construction Campus 2 project through the City of Cupertino’s website. The new shot gives a different angle since the last time Apple checked in late last month and shows more of the earthwork and greenery of the surrounding campus. Apple’s General Project Schedule posted on the City of Cupertino’s webpage tracking the project remains the same, however, with street utilities and demolition work expected to finish this year, earthwork continuing into early 2015, and building construction into late 2016:...

Apple just updated its website following the iPad mini media event with some new videos for the device as well as specs and updated product pages for the new 13-inch Retina MacBook Pro and other products. You can also now view a video of the keynote speech via a link from the Apple.com homepage. Apple also put its store back online with many of the new products it just unveiled, and it appears to have tweaked its online store with a slightly new design....

New disclosures filed this week reveal that Apple continues to spend less than other its competitors on Washington, D.C., lobbying. As detailed by MarketWatch, Apple’s spending hit $7.4 million on lobbying in 2019, which is a record for the company, but still considerably less than others. For comparison’s sake, Apple spent $6.7 million on lobbying in 2018 and $7.2 million in 2017. Prior to 2016, Apple had never spent more than $5 million in a calendar year of lobbying....

Steve Jobs went ballistic, giving Microsoft’s Steve Ballmer an earful for stealing the most important games developer then on the Mac, Bungie Software, way back in 2000. As a result of Jobs’ angry call to Ballmer, Ed Fries, the former vice president of game publishing at Microsoft, and the man central to Microsoft’s acquisition of Rare and Bungie, was told to broker a deal with Apple to appease Jobs. As the video above shows, Jobs was particularly annoyed at the Microsoft deal because he’d hosted a public preview of Halo at a Macworld Apple event just months before....

Google Maps may no longer hold the spotlight in iOS 6, but a new report indicates its direct competition in Russia is apparently able to power some Apple Maps features. Yandex sports the majority market share in Russia, and a report from TechCrunch this morning, which cited sources “close to the situation,” claimed the search engine’s built-in API serves up details on local businesses when iOS 6 users seek information in Maps....

Apple has scored a belated additional victory against Samsung in its endless patent trial battle with the smartphone rival. Apple had originally asked the court for two remedies: financial compensation, and an injunction forbidding Samsung from continuing to sell devices which infringed its patents. The court said yes to the first, no to the second. As the WSJ reports, a federal appeals court judge has ruled that the court should have also granted the injunction....

In the heart of Milan, Apple is making final preparations to open their 17th store in Italy. The new location will be the first in the country to fully embrace the idea of Apple stores as modern day town squares, an initiative rolled out in conjunction with the company’s new store design. Apple Piazza Liberty, named after its location in a historic plaza bordered by other premium retailers, boasts a noteworthy compliment of architectural features differentiating it from any previous Apple store....

Apple’s new ‘TV’ app has begun rolling out to Apple TV owners in the USA. Apple explained last month that the app is intended to bring together shows from multiple TV apps into a single view. Several readers have reported seeing the app appear … “Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services....

Apple has lost one of its lead marketing creatives. Arnau Bosch Vergés is leaving Apple’s ad agency TBWA\Media Arts Lab to form his own social media platform targeting musicians. As first reported by The Drum, Bosch is most known for his work with Robbin Ingvarsson and Kako Mendez on the HomePod short film “Welcome Home,” directed by Spike Jonze. That film won numerous awards at various industry events, including at Cannes last year....

Apple released updates for iPhone, iPad, Mac, and Apple Watch today with multiple security updates. The patched flaws involved malicious web content that could lead to arbitrary code execution – and Apple says they may have been actively exploited. Apple released iOS 14.5.1 and iOS 12.5.3, macOS 11.3.1, and watchOS 7.4.1 today with the primary changes being security fixes (App Tracking Transparency bug fix for iOS too). So be sure to install the newest updates to get the latest protection....

In a statement to Macerkopf, Apple’s vice president of Apple Music and International Content announces that App Store payments to European developers have just exceeded $25 billion. Schusser became the head of Apple Music last year with the departure of Jimmy Iovine. In his role as head of international content, he is also expected to be working on programming for Apple’s upcoming TV and news/magazine subscription services. As of January, Apple said total developer payouts topped $120 billion....

Apple has officially retired the Apple Field Trip program previously offered in its retail stores. In its place, “a new educational experience” is coming soon. Prior to the onset of COVID-19, K-12 students, youth groups, and teachers could schedule hands-on group sessions at their local Apple Stores through the Apple Field Trip program. Students worked together with Apple Creative Pros to find their creative passions, and educators explored how to take their classrooms further by making the most of Apple tools and resources....

Right on cue, the Apple Store is down today ahead of new iPhone and HomePod mini preorders. The store will be back up at about 5 AM PT, so if you are waiting to order a new HomePod mini or the iPhone 12 mini, or the iPhone 12 Pro Max, you’ve got a few more hours to wait. Last night, Apple allowed a few publications to post their hands-on with the iPhone 12 mini and iPhone 12 Pro Max, with both ends of the spectrum offering the smallest and largest flagship phones Apple has made to date....

After years of rumors and speculation, Apple has spoken publicly for the first time about their plans to restore the historic Tower Theatre in downtown Los Angeles into a flagship retail location, screening renderings of the space and discussing their goals for the project. In a new interview with the Los Angeles Times, Apple’s senior director of retail design BJ Siegel explained that the planned stored will be “in the upper echelon of what Apple does,” noting its distinction from the other three Apple retail locations in the L....

Apple has officially announced its new wireless charging accessories for the iPhone 12. In an all-new line of MagSafe for iPhone accessories, there are cases, chargers, and more. There are a variety of accessories from Apple under the new MagSafe for iPhone branding, including new silicon, clear, and leather cases, wireless chargers, and a wallet case. There is also a MagSafe Duo charger that allows you to charge your iPhone and Apple Watch at the same time....

Last year’s Back to School $100 gift card We heard from sources that Apple Stores began receiving several boxes of $100 App Store/iTunes Store/iBookstore cards. These cards are apparently for a reboot of Apple’s “Back to School” promotion. With the boxes delivering this weekend, it seems likely the promotion will kickoff tomorrow. Apple is holding its Worldwide Developers Conference today and plans to announce several new Macs. It would be the perfect time to kickoff the Back to School promotion for 2012....