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Apple has begun rolling out the third watchOS 3 beta to developers today. Those looking to update can head to the Watch app on their iPhones, select General and Software Update. watchOS 3 beta 3 is available to download as a Configuration Profile from the Apple developer center for newer users looking to test out the upcoming system. Release notes are not yet available, but should be up soon. watchOS 3 brings major speed improvements and new user experiences to the Apple Watch....

According to a new report today from Nikkei, Apple is going to reduce the production of iPhones by about 10% in the first quarter of 2017. The news comes after Flurry Analytics showed that Apple still maintains a lead in holiday activations. This isn’t the first time Apple has cut back on iPhone production as a similar event occurred this year in the January – March quarter. That cut on production was around 30%, which Nikkei Asian Review says was caused by slowing sales of the iPhone 6s and 6s Plus....

The “Antennagate” scandal that “plagued” the launch of the iPhone 4 has been—for the most part—put to rest. Despite the fact that a settlement was ultimately reached in a class action lawsuit, which offered customers a free case or a $15 cash payout to United States iPhone owners, Apple maintained the issue only affected a small number of users that were simply holding the device wrong. If you feel the perceived attenuation issues have affected you, co-lead counsel behind the class-action case Ira Rothken announced on Twitter that iPhone 4 owners could begin making claims:...

Apple has overhauled its developer guidance for in-app subscriptions, with new pages in the Human Interface Guidelines and App Store documentation pages. The revamp reorganizes existing advice into a more modern design with clearer segmentation of sections, as well as clearly detail some ground rules for the first time. For instance, the price of a monthly subscription must be clearly shown. Conversions into yearly savings, or similar advertising copy, should be less prominent than the actual amount customers pay in each renewal period....

We’ve long touted the upcoming Broadcom 802.11AC chips as a natural fit for upcoming Macs, as well as long-term solutions to Apple’s TV streaming product(s). 802.11ac allows wireless networks to transfer data at the speed of Gigabit Ethernet (1.3Gbps on paper, but probably a bit below in real-world usage). Today, TheNextWeb says it has information that the next round of Macs will include the Broadcom technology. Theoretically, if Apple updates its Macs with this technology, it will also update its Airport Express/Extreme/Time Capsule line of Wireless products to include the new 802....

Apple seems to have found favor with analysts this week. As Bank of America seeks to show investors that Apple continues to innovate, another Apple analyst has outlined four reasons to believe in Apple’s continued success. He also argues that the claim once made by Steve Jobs – that the iPhone gave Apple a 5-year head-start on other smartphone brands – is twice as true when it comes to wearables …...

The format is developed using tools Apple’s christened TuneKit, a JavaScript framework that’s perfectly capable of delivering Adobe Flash-like media sequences, without Flash, Roughly Drafted first informed us. Apple’s extended media delivers its content at a width and height of 1,280-x-720 – exactly the same resolution as video output through an HDTV using an Apple TV. It’s also potentially high-res enough for an Apple tablet device. The limitation of this format is it doesn’t yet play on an iPhone or an iPod touch....

The news is making rounds that Apple is going to protect iOS developers from copyright infringement claims by patent troll Lodsys which claims its in-app purchase patents don’t extend to third-party apps distributed on the App Store. FOSS Patents explains that Apple’s legal team has filed a motion with the Eastern District of Texas to intervene as the defendant in a lawsuit from Lodsys: The publication specialized in patent-related cases has provided the filing which reads:...

Apple is making it easier to catch up on session videos from WWDC while multitasking with iOS 9 on iPad. The official app for the annual developer conference has been updated to support iOS 9 today and more specifically work with the iPad’s new Picture in Picture feature. That means you can start watching a session video on the WWDC app on your iPad, and minimize the video stream to a resizable window that floats over your Home screen and any other apps....

Apple has today shared a new video on its UK YouTube channel highlighting the British music scene, specifically artists who use or have used the Mac to create, compose, record, and mix. The new one-minute video features a simple slideshow style highlighting various UK artists in black and white photos. Some of the musicians include Paul McCartney, David Bowie, Apple’s Zane Lowe, and many more. The video is set to the poetic rap “What We Do” by Swindle feat....

Update: The latest build is now available to macOS Public Beta users, as well. Apple is rolling out the fifth macOS 10.12.4 beta for developer testing. The upcoming version of macOS Sierra is the first to bring Night Shift to the Mac. Build 16E183b is currently available on Apple’s developer portal and should be available through the Mac App Store soon. macOS Sierra 10.12.4 beta is currently only available to developers and public beta testers....

It is an open secret that the App Store is a huge revenue and profit driver for Apple but to date Apple has not disclosed figures that break out exactly how profitable the App Store is. Apple has previously told senators that its business does not calculate profit and loss for individual products and services. However, new court testimony in the Apple-vs-Epic trial (which commences next week) seemingly reveals a number that Apple has tried to keep quiet....

Following the new iPhone X ad yesterday, Apple today has shared two new segments for the iPad Pro. The ads highlight the device’s augmented reality capabilities, as well as note taking with Apple Pencil… Perhaps most notably, the iPad Pro ad with augmented reality showcases how the device can be used to imagine scenes around you. The video shows an iPad Pro user taking advantage of AR to imagine what some new furniture might look like in creating an outdoor seating area....

Apple’s product naming is easy to love. Apple’s recent success in the technology market is, of course, the result of several factors. The solid hardware, the meticulously maintained and simplified software, and a fantastic retail show from the store floor to the unboxing of its products. They have a total user experience that no one has yet been able to touch. Something that isn’t talked about much, however, is quite basic: Apple’s product naming strategy....

Apple is continuing to aggressively expand across China with several stores, and the latest location is opening up in Chongqing on March 7th. This marks the third store in the region, and this one’s address is 55 Xiejiawan Street in the Jiulongpo District. While the first pair of stores in this region were located on busy streets with magnificent exteriors, this third store is placed inside of the area’s MixC shopping mall, which opened up in fall 2014....

Apple has asked the Indian government to extend the tax breaks it has been granted for its own operations to its suppliers. This would enable the company to move from mere iPhone assembly in India – with the actual parts still made in China – to more of a true manufacturing operation. We described recently how Apple relies on an entire network of suppliers centred around the Chinese city of Shenzhen....

On its Podcasts page in the iTunes Store, Apple has announced that there have been one billion iTunes podcasts subscriptions since since the company launched its Podcasts section in 2005 as an alternative to radio shows. Podcasts allows anyone from individuals to companies to create their own shows and offer them for download/streaming to Apple’s iTunes customers. Apple has also made the announcement via Twitter: In celebration of the significant milestone, Apple has created a special section in iTunes that lists some of the most popular Podcasts available....

Yesterday, we reported on a hacking incident by an Australian teenager, who downloaded about 90 GB of data from Apple servers. Apple has given a statement to the press that confirms no personal customer data was exposed or compromised in this incident. The Australian sixteen-year-old got access into a central Apple server multiple times over the course of a year. The exact nature of what was downloaded is still unclear....

Apple has released the fourth beta of its iOS 9.3.2 update to both developers and public beta testers today. OS X El Capitan 10.11.5 and tvOS 9.2.1 also saw a fourth beta release for developers today. The latest developer and public betas haven’t seen any major changes as it appears they are turning out to be more bug fix releases than anything. Simultaneous use of Low Power Mode and Night Shift had been reactivated as of iOS 9....

Apple has published a new beta build of the upcoming OS X 10.10.5 to developers. The third seed, which has a build number of 14F25a, comes just under a week after the previous build. The 10.10.5 update seems to be a simple stability and security fix, so there aren’t many new features to speak of. OS X 10.10.5 beta 3 is available through the Updates tab of the Mac App Store for those already running a previous build, and should hit the Developer Center soon....